Our Articles
9 Resources for Hiring Employees
June 28, 2021
Hiring employees for the first time can be a daunting task, and it’s easy to miss something. Here are some of the things you nee...
ABL Book of the Month | Building a Story Brand
June 16, 2021
Welcome to our new series, the ABL Book of the Month! Cue the confetti and cheering. Every month we will be sharing with you a boo...
Trademark Tuesday Part IX: How to Protect Your Brand
June 15, 2021
Whether you register your mark or not, it is up to you, the owner of the mark, to protect your brand. Trademarks are “u...
Trademark Thursday Part VIII: How to Register
June 11, 2021
Registration usually goes like this: 1. Thorough search. Before you even register, you/your attorney will do a thorough sear...
Registering your mark with the USPTO can be great for protecting your mark, but also comes with some possible downsides. How d...